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[Infographic] The trends of ecommerce in Cameroon – 2016

Posted in Digital Economy

The landscape of eCommerce in Cameroon has drastically changed in the last 3 years. After being concentrated on classified websites like Kerawa or Sellamquick,  the business has evolved toward a more traditional model with the arrival of  Wandashops in 2012. The company created by the webmarketer Anaise Tchienda went beyond simply connecting buyers and sellers by selling their own products and including home and/or office delivery in their offer.  Then more international companies like Africa Internet Group or Casino Group settled in Cameroon, offering a wider variety of e-business services and in a more scalable way with marketplaces, online retail, hotel reservation, real estate and so much more. Our bet is the eCommerce sector will continue to grow in Cameroon, and will drive deep changes in consumer usages and adjacent activities like mobile payments and postal services.

Kaymu, the leader ecommerce website in Cameroon presents the infographic on ecommerce trend in Cameroon.  The results of this study are based on Cameroon e-commerce figures from 2014-2015 and projections for 2016.

In this infographics (in FR) you will learn that :

  • Internet penetration rate in Cameroon is 11%,
  • The biggest online shoppers in Cameroon are 25-34 years old
  • Men use more e-commerce services that women (61%)
  • After Douala and Yaoundé, the two cities that concentrate the biggest volumes of orders (besides the capitals) are Bafoussam (10%) and maroua (9%)
  • Thursday is the day with the highest traffic day on e-commerce websites

So what are the statistics that surprised you the most and why ? How do you think it could impact your business?

Click here to read the detailed report about 2016 ecommerce trends in Cameroon (FR)

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  1. Ntsamaiv

    These are very interesting stats. Cameroon truly have a lot of potential as far as expansion of its ecommence customer base. However i believe renovating Cameroon’s network infrastructure and baking system will fuster growth in this sector. Improving the network to provide reliable connectivity and mobility will lead to more access to ecommence content while facilitating payment will lead to more sales.

    This stats also have some comedy to it, as perfumes, jeweries and beauty products are among the top 3 products purchased and 61% of users are male, i guess it proves our level of romanticism 🙂 . All jokes aside, it is imperative for Cameroonians to take responsibility of the development of its ecommerce sector as the internet have literally shrink the globe and everyone is targeting everyone for business, if we do not capiterlize someone else across the ocean will.

    June 26, 2016

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